Case study · Sustainable Village
First, make the email actually ARRIVE.
Sustainable Village sells Blumat watering systems and sustainable irrigation gear. A year ago, their single most valuable automation was quietly broken: nearly 1 in 6 abandoned-cart emails never reached an inbox. Not ignored. Never delivered. The cleanup worked fast: suppression takes effect from the very next send, and deliverability shot from 82% to 97%. A full year of data says it stuck, and the whole account breathes differently.
The setup
The problem nobody could see.
The brand
Sustainable Village: Blumat watering systems and drip irrigation at sustainablevillage.com, for growers who'd rather not think about watering, on Klaviyo.
The work
A list-health overhaul: never-clickers suppressed from every campaign, a sunset flow retiring dead weight, and the whole Flat White automation stack tuned, so the emails that make money actually reach an inbox.
The numbers · Apr–Jul, 2025 vs 2026
One year later: night and day.
All numbers tracked in Klaviyo, comparing April 17 – July 17, 2025 against the same window in 2026.
How
What actually moved it.
Send to fewer, land on more
Every campaign now suppresses never-clickers, and a sunset flow quietly retires the disengaged. Inbox providers notice who you stop sending to, and reward the list for it.
Rescue the money flow
Abandoned-cart emails go to the hottest buyers in the account, and 1 in 6 was vanishing before it ever arrived. The cleanup cut failed deliveries by more than 80%, fast: 97% now land, and it's held for a full year. Same flow, same trigger. The audience is just clean.
More volume, less churn
The proof the cleanup worked: 40% more campaigns than the same window last year, with 31% fewer unsubscribes per send. Selling more while annoying less isn't a fluke. It's the signature of a list that got genuinely healthier, not just quieter.
Your turn
Are your emails even landing?
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