Flat White logoFLAT WHITE

The team

Just me.

The strategy, the design, and the copy.

Hi, I'm Zach. You work directly with the person doing the work. No account managers, no handoffs, no mystery team.

One person. Zero boring emails.

Zach Lach, founder of Flat White Creative
Zach Lach
Founder, Flat White

Who you're hiring

A person, not a platform.

A little bit about me outside of work.

Licensed pilot
Weekend trips, tiny airports, and the occasional hundred-dollar hamburger.
National parks, one at a time
14 parks down. My dog and I are visiting every U.S. national park, one road trip at a time.
Pickleball evenings
Find me at the pickleball courts, where I am reliably present and unreliably good.
Zach flying a small planeZach and his dog on a mountain overlookZach's pickleball paddle at the local courts

Flat White

This is my career.
Not a side gig.

10+ years and 300+ companies in, email is still all I do full-time. This is my life's work.

On the house

Send me your store.

I'll record a free audit of your email strategy. No cost, no catch. If I can't help, I'll say so.

Get a free audit
Free auditNo contractsFlexible pricing
I'll tell you if we're not a good fit