Case study · Ola Mate
The welcome flow that does the SELLING.
Ola Mate makes yerba mate energy drinks. Their email list is small, so every send has to earn its keep. Here's how a full automation stack, led by a standout welcome flow, became the engine.
The setup
Small list. Big job.
The brand
Ola Mate: clean-energy yerba mate, sold direct at olamate.com. A young brand with a few hundred engaged subscribers, running on Klaviyo.
The work
The full program: a rebuilt multi-email welcome flow, post-purchase and browse-abandonment automations, engaged-only segmentation, and a weekly campaign calendar.
The numbers · Oct–Dec 2025
Every flow pulls. One leads.
All numbers tracked in Klaviyo, October 1 – December 31, 2025.
How
What actually moved it.
A welcome flow that sells
Not one generic hello, but a sequence that introduces the brand, answers the "what even is yerba mate?" question, and makes the first order easy. In the holiday quarter, the hero email alone converted 5.7% of the people who got it.
Engaged-only sending
Campaigns stopped going to everyone and started going to people who actually read them. Deliverability protected, unsubscribes low, and the list gets a sunset flow instead of dead weight.
Repeat purchases, automated
A post-purchase flow built from scratch became the account's second-biggest automation, turning first orders into repeat orders without a single manual send.
Your turn
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