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A new website
Rebuilt from scratch, with five case studies pulled from real accounts. Real date windows, real numbers, no rounding up. If you want to know what the work looks like before you ask for it, it’s all there now.
The first Flat White release. What changed, and why the company now ships like software.
A company is a product. It never ships finished. It ships improved.
So Flat White now runs on releases. Every couple of months something gets built, and everyone I work with gets a note telling them what changed. Six weeks to build, two weeks to think, then it goes out.
The point is the deadline. Left alone, the business only gets worked on in the gaps between client work, which means it barely gets worked on at all. A dated release fixes that.
Each year takes the name of a national park, and every release inside that year carries it.
This one is Acadia. The first park in the country to catch the sunrise. Felt like the right name for a first release.
Rebuilt from scratch, with five case studies pulled from real accounts. Real date windows, real numbers, no rounding up. If you want to know what the work looks like before you ask for it, it’s all there now.
Redesigned start to finish. The monthly number used to arrive as a dashboard export that took some decoding. Now it arrives as something you can read in two minutes and forward to someone else without explaining it.
A new weekly video for clients. I share my screen, walk the account, and cover what got done this week and what’s coming next. Exactly sixty seconds. The constraint is the point. Sixty seconds forces me to say the thing that matters and skip the thing that doesn’t, and you get eyes on your account every week without putting anything on the calendar.
The business now improves on a fixed schedule, and every release ships with a short note like this one. You’ll always know what changed and why it matters to you, without having to ask.
Acadia 2026.11 lands in November.
Send me your store and I’ll record a free audit of your flows. No pitch in it. You keep the notes either way.
Get a free audit